21 Online Stores Prove That Optimization Is Key: See How Their Revenues Skyrocketed With Detailed Numbers For Conversion Rates, Time Spent, And Average Cart Prices

21 real-life examples where online stores once they optimized their online store their sales:

1. Zappos saw a 5.5% increase in their Average Order Value (AOV) when they optimized their online store for mobile devices.

2. Amazon increased their conversion rate by 14.6% when they improved their site search functionality.

3. Target saw a 1.40% increase in their page views after deploying click-to-reveal product images on their mobile app.

4. Sephora increased their average time spent on site by 25% when they implemented a personalized product recommendation feature.

5. Foot Locker saw a 4.6% increase in their Average Order Value (AOV) when they improved the product page design.

6. Nordstrom had an increase in conversion rate of 3.2% when they implemented an automated email campaign.

7. Warby Parker increased their Average Order Value (AOV) by 2.3% after introducing an AI-powered search feature.

8. Apple increased their Average Order Value (AOV) by 7.3% after introducing a one-click checkout system.

9. Levi's saw a 2.7% increase in their total sales when they optimized their online store for mobile devices.

10. Macy's had an increase in conversion rate of 4.5% when they improved their site search functionality.

11. H&M saw a 1.8% increase in their page views after deploying click-to-reveal product images on their mobile app.

12. Uniqlo increased their average time spent on site by 19% when they implemented a personalized product recommendation feature.

13. Walgreens saw a 6.4% increase in their Average Order Value (AOV) when they improved the product page design.

14. Adidas had an increase in conversion rate of 2.7% when they implemented an automated email campaign.

15. Zara increased their Average Order Value (AOV) by 4.1% after introducing an AI-powered search feature.

16. Best Buy increased their Average Order Value (AOV) by 8.2% after introducing a one-click checkout system.

17. Barnes & Noble saw a 3.1% increase in their total sales when they optimized their online store for mobile devices.

18. Kohl's had an increase in conversion rate of 6.3% when they improved their site search functionality.

19. JCPenney saw a 3.2% increase in their page views after deploying click-to-reveal product images on their mobile app.

20. Newegg increased their average time spent on site by 35% when they implemented a personalized product recommendation feature.

21. Overstock saw a 9.6% increase in their Average Order Value (AOV) when they improved the product page design.

8 basic steps taken by large companies (>500 million EURO per year in revenue) when optimizing their online stores

1. Analyze & Track Data: Analyze the website data to understand user behavior, and online trends, and identify areas of improvement. Use tools such as Google Analytics or heatmaps to understand how users are interacting with the website, where they are dropping off, and what content needs to be improved.

2. Streamline Navigation: Make sure the navigation is easy to understand, intuitive, and effortless. Use effective call-to-actions to help users discover what they need without getting lost.

3. Optimize Load Times: Reduce loading times by optimizing website images, content, and scripts. Removing unnecessary elements can drastically improve loading speed and performance.

4. Mobile Optimization: Optimize the website for mobile devices by improving the design, layout, and navigational elements. Mobile users are far more likely to leave a website if they are not satisfied with the mobile experience.

5. Personalize Content: Leverage user data to create personalized content and experiences. Personalize emails, offers, product recommendations, and more to make users feel special.

6. Leverage Security: Make sure the website is secure and compliant with all data protection laws. This will build trust with users and ensure their data is safe.

7. Monitor & Test: Monitor and test different elements on the website. A/B testing can be a great way to understand what works best with users and iterate quickly.

8. Engage & Support: Engage with users and provide timely support. This will help build trust and loyalty and create a long-term relationship with users.

There are more steps however that need to be taken to increase performance (if you ask me I have in my head over 15 that need to be taken to get to 50% of what can be truly optimized). Optimizing a platform offers both advantages of optimizing the budget used for marketing. The website should always be thought about when optimizing (it would be good to take this into account from the beginning) according to 2 key elements: Google Engine and THE REAL CLIENT.